True North · Client Case Study

One name, into a whole real estate operation.

AJ Lifestyle had two sharp agents and a following. What they did not have was the machine behind it. So we built the whole thing: a website that sells the homes, a private CRM the entire team runs on, an engine that gets them found on Google and AI, and social that keeps the audience growing.

See the live site ↗ See the private CRM
Liveevery SWFL listing, on their site
10+guides built to rank
1private CRM, 100% theirs
Dailyfresh content, on autopilot
ajlifestyles.com
AJ Lifestyle website we built
AJ Lifestyle
AJ LifestyleNaples & Southwest Florida · Alberto Tinedo & Jose Sandoval, Xclusive Homes Realty · @ajlifestyleswfl
The website

A site that actually sells the homes.

ajlifestyles.com pulls every live listing straight from the MLS, wraps it in their brand, and turns a browser into a lead. Fast, beautiful, and built for the phone a buyer is holding.

✓
Live MLS search, always current. Every home in Naples and Southwest Florida, searchable by address, area, price and beds.
✓
A bilingual AI concierge. Answers buyers day and night and hands the lead straight to the team.
✓
Their own listings, front and center. Alberto and Jose's homes pulled live by agent, with full photo galleries.
✓
Email any home to a client in one click, with a built-in value analysis, straight from their tools.
Open the live site ↗
Live MLS listings on the AJ Lifestyle site
The command center

We did not rent them software. We built them their own.

Most agents pay hundreds a month to rent a CRM they will never own. We built AJ Lifestyle their own private command center, one place where the whole team runs the business, and they own it outright. Their data, their tools, their rules.

AJ Lifestyle private CRM overview The whole team pipeline inside the CRM Live MLS listings inside the CRM Per-agent Instagram analytics inside the CRM
Whole team
One board, everyone on itDaily game plan, pipeline, tasks and accountability for every agent.
Live MLS inside
Their listings, in the toolAlberto and Jose's active listings, live from the MLS, right in the dashboard.
Real numbers
Analytics that mean somethingPer-agent Instagram performance, income and expenses, all in plain English.
100% owned
Theirs, foreverEmail, campaigns, files, calendars and QuickBooks, one private system they own.
AJ Lifestyle ranking on page one of Google

Weeks after launch, AJ Lifestyle already ranks on page one of Google for their market, right beside long-established competitors.

Proof, not promises

Built to show up on Google and AI. And it already does.

A website only works if people find it. We wired AJ Lifestyle for search and for AI answer engines like ChatGPT and Perplexity, verified it with Google, and it is already surfacing on page one.

✓
Already on page one of Google for their brand, weeks after launch, alongside established competitors.
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Ten in-depth local guides that answer the questions buyers and sellers actually search, each built to rank.
✓
A market briefing that auto-publishes every morning, so the site stays fresh with new content, hands free.
✓
Full SEO and AIO wiring: schema, a live sitemap, and answer-ready formatting so AI can quote them.
A ranking SEO and AIO guide we built The content engine: guides and daily briefings
The feed

And we keep their feed working.

On-brand social that builds the audience these leads come from. Real content, posted consistently, tied back to the website and the listings.

@ajlifestyleswfl
AJ Lifestyle social post AJ Lifestyle social post AJ Lifestyle Instagram feed on the site
Custom True North
About Custom True North

Everything the big platforms sell, built locally, and owned by you.

Custom True North builds complete online operations for local businesses: custom websites with 24/7 AI assistants, private CRMs and dashboards, SEO and AIO so you get found on Google and in AI, plus done-for-you social and Meta ads that actually get seen.

Everything the national platforms charge thousands a month to rent, built right here for a fraction of the price, with no contracts. And you own all of it forever: your site, your CRM, your leads, your data.

Custom websites Private CRMs Live MLS / IDX 24/7 AI assistants SEO + AIO Social media Meta ads Naples, FL
Let's build yours

Want this for your business?

A website that sells, a private system you own, and content that gets you found. Let's talk about what we would build for you.

Email daniel@customtruenorth.com Visit customtruenorth.com ↗